Cognitive wellness - Active Makeup

Market Trends
01/01/2024
michela santus

Cognitive wellness

COGNITIVE WELLNESS

With the perma-crisis in mind, we can expect consumers to increasingly look for ways to lift their mood and manage their emotions. Stimulation via color, texture, fragrance, and mood-altering ingredients can offer consumers moments of healthy relaxation, engagement, or escape. This represents a great opportunity for brands to expand their cosmetic beauty product offer focused on brain health and well-being.

CHROMOTHERAPY

Color therapy, which uses the frequency and vibrations of color, can be traced back to ancient civilizations.

Well-being-focused skin care and make-up products offer mental and emotional comfort.

Each color has specific properties that affect the energy and frequencies within the body:

RED-COLORED LIGHT – ENERGIZING

Healts, revitalizes, and stimulates the body and mind

ORANGE-COLORED LIGHT – UPLIFTING

Promotes physical energy and mental wisdom
PrFosters happiness and brings on a sense of well-being

YELLOW-COLORED LIGHT – INVIGORATING

Awakens the mind and creates mental inspiration
Detoxifies and purifies skin

GREEN-COLORED LIGHT – SOOTHING

Helps relax muscles, nerves, and mind
Fights stress, improves sleep, and promotes relaxation

BLUE-COLORED LIGHT – RELAXING

Relieves the effects of overwork, mental fatigue, stress and sleep disorders.
Promotes calm and peace

VIOLET-COLORED LIGHT – FULFILLING

Promotes wisdom, spiritual awareness and inner strength
Aids the body’s detoxification process

ACTIVE MAKE-UP

Make up become ‘active Make-up’: the addition of active ingredients boost human well being. Example?

SPF foundations (liquid and powder) with hyaluronic acid
Soothing Lipsticks
Lash-coating essence – A make-up-skin-care hybrid targeting weakened eyelashes
Redensifying serum-foundation – A make-up-skin-care hybrid targeting sagging skin
Brightening-plumping concealer
Smoothing face primer
Lifting eyeshadows: a make-up-skin-care hybrid targeting droopy eyelids