Taboo of Menopause

Market Trends
28/03/2024
michela santus

Taboo of Menopause

HEALTH – SPAN BEAUTY

In a changing demographic landscape, it becomes crucial to engage consumers across their entire life journey.

The concept of “Health-Span Beauty“ raises several thought-provoking questions tied to the beauty industry:

Why do many cultures still idealize a youthful appearance as the gold standard of beauty?
Can hormonal changes be regarded as significant milestones in our life journeys instead of something negative?

MENOPAUSE SYMPTOMS

Menopause is a significant stage in a woman’s life, characterized by hormonal changes that can affect the health and appearance of the skin.

THE SKIN à Dry, sensitive and thin skin with a dull complexion, wrinkles and dark spots. Characterized by flushes.

HAIR AND SCALP à Hair loss, fragile and thin hair.

Understanding the specific needs of the person is essential to develop targeted solutions.

INGREDIENTS FOR MENOPAUSE

Minerals and vitamins to increase skin moisture and give a greater brightness (Magnesium, Vitamin C, A and group B)

Moisturizing ingredients to increase skin hydration and firmness (Hyaluronic acid, ceramides, peptides oils and butters)

Soothing ingredients to alleviate and counteract redness

Antioxidants and Well-ageing to counteract the effect of ROS Brighteners to even out the skin tone and counteract dark spots

• ENERGIZING • UPLIFTING • INVIGORATING • FULFILLING

• ENERGIZING
• UPLIFTING
• INVIGORATING
• FULFILLING

AMITA’S KEY INGREDIENTS

COMPANY

INGREDIENTS

LOCATION

AstraGin^©, Senactiv^©

SPA – ITA – POL

••

SelectSIEVE^© Jump

SPA – ITA – POL

••

SynbÆctive^© Jump SportMax

SPA – ITA – POL

••

Panaxolide^© Betalyn^© Sport

SPA – ITA – POL

••

COLPROPUR^©

SPA – ITA – POL

••

WATTS’UP^©

SPA – ITA – POL

••

SPA – ITA – POL

••

enXtra

SPA – ITA – POL

••

EXTRACTS: Ashwaganda (Withania somnifera (L.) Dunal)* Adaptogenic tonic Rhodiola: (Rhodiola rosea L.) Adaptogenic tonic Milk thistle : (Silybum marianum (L.) Gaertn)* Antioxidant. Carbohydrate metabolism Caihua : (Cyclanthera pedata (L.) Schard)* Carbohydrate metabolism

* Annex I of the Italian D.M 10 August 2018.