Men’s Grooming
- Market Trends
- 28/04/2024
Men’s Grooming
A FLOURISHING MARKET
The global male grooming market is estimated to be worth about 115 billion U.S. dollars by 2028 up from nearly 80 billion U.S. dollars as of 2022.
In recent years, male grooming habits have evolved as men have become more conscious of their appearance, driving the premiumization of the grooming category, which includes:
- Skin health
- Holistic self care
- Hair Care
SKIN HEALTH
Skin care has emerged as the highest growth category, with a new generation of products offering targeted solutions for an increasingly demanding male customer.
Social media, particularly TikTok videos, have encouraged men to adopt not only advanced skin care regimens, but also make-up routines.
+389% increase in views year-over-year for searches for men’s skincare products:
+462mln Views for #menskincare, user’s looking for products with claims such as: irritation-free, allergy-free, fragrance-free.
Minimizes the risk of triggering skin reactions and helps the skin to maintain a healthy equilibrium!
…AND BEARD HEALTH
A healthy beard is linked to a balanced skin microbiome, while a disrupted beard and skin microbiome can lead to inflamed, itchy, and flaky skin.
Skin irritations and imperfections are also common problems associated with shaving that can compromise skin and beard health.
Microbiome-friendly beard care formulations to foster a healthy beard, alongside beard regimens that help maintain skin’s optimal pH and restore its natural defenses to prevent problems such as dandruff, ingrown hair, acne, and itchiness.
HAIR CARE
The hair loss prevention products market size is expected to reach US $31,524.5million by 2028.
30% – 50% Of men by age 50 are affecting of male androgenetic alopecia: the most common form of hair loss.
Despite the growing push for body positivity and inclusion, there is still a stigma around male balding. Hair loss issues like alopecia and baldness can significantly affect men’s mental health, self-esteem, and self-perception.
It’s important to educate male consumers about the factors that impact hair loss and offer personalized recommendations and science- backed solutions focusing on overall hair health!
• ENERGIZING
• UPLIFTING
• INVIGORATING
• FULFILLING
• ENERGIZING
• UPLIFTING
• INVIGORATING
• FULFILLING
• UPLIFTING
• INVIGORATING
• FULFILLING
AMITA’S KEY INGREDIENTS
COMPANY
INGREDIENTS
LOCATION
AstraGin©, Senactiv©
SPA – ITA – POL
••
SelectSIEVE© Jump
SPA – ITA – POL
••
SynbÆctive© Jump SportMax
SPA – ITA – POL
••
Panaxolide© Betalyn© Sport
SPA – ITA – POL
••
COLPROPUR©
SPA – ITA – POL
••
WATTS’UP©
SPA – ITA – POL
••
Oxyjun©,RedNite©
SPA – ITA – POL
••
enXtra
SPA – ITA – POL
••
EXTRACTS:
Ashwaganda (Withania somnifera (L.) Dunal)* Adaptogenic tonic
Rhodiola: (Rhodiola rosea L.) Adaptogenic tonic
Milk thistle : (Silybum marianum (L.) Gaertn)* Antioxidant. Carbohydrate metabolism
Caihua : (Cyclanthera pedata (L.) Schard)* Carbohydrate metabolism
* Annex I of the Italian D.M 10 August 2018.
