Hair Care Trends
- Market Trends
- 28/05/2024
Hair Care Trends
A FLOURISHING MARKET
According to market research the global hair care market size is to grow from $97,74bn in 2024 with CAGR of 2,80% by 2028
Top 5 countries:
- USA – $13,600 mln
- China – $ 8,663 mln
- Japan – $ 7,396 mln
- Brazil – $5,584 mln
- Germany – $ 3,257 mln
In scope:
- Shampoo
- Conditioner
- Hair masks
- Styling products
- Hair color
Out scope:
- Shower gels
- Shaving products
- Professional hair products
SOCIAL NUMBERS
Premium hair care products represent the second market segment, after skincare, which is very dynamic and driven by skinification. The mainstream is sophisticated formulas, skin-inspired ingredients, results-oriented and environmentally friendly.
1,M #haircare
315,8K #haircareroutine
82,2K #haircareproducts
RESPECT FOR PLANET
The attention for the Planet also transfers to the creation of hair care products.
Brands adopt more environmentally friendly behaviors and choices: from attention to the ethical origin of ingredients, to the adoption of eco-compatible products and packaging.
What the brands are looking for?
Innovative versions, such as solid detergents, concentrates, powders, etc
…AND DIVERSITY
In a world where over 60% of the population has curly or wavy hair it cannot be ignored. With the «Pro Natural Hair» movement born in the 2000s, more and more consumers are opting for a natural style.
Hairstyles like afro braids and locs have become symbols of freedom and inclusion.
Brands are considering the needs of this community by providing a wider range of different products that can meet different needs.
GRAY HAIRS: I DON’T CARE
Consumers embrace beauty in all its forms as well as gray hair.
With more and more people wanting to live beyond imposed beauty standards, haircare brands should take the opportunity to celebrate the natural transition to gray hair with targeted products with inclusive communication that can make consumers feel authentic, beautiful and confident with gray hair.
This trend is also confirmed both by celebrities who proudly show off their gray looks and by social media: hashtags like #grayhair #GaryHairDontCare.
• ENERGIZING
• UPLIFTING
• INVIGORATING
• FULFILLING
• ENERGIZING
• UPLIFTING
• INVIGORATING
• FULFILLING
• UPLIFTING
• INVIGORATING
• FULFILLING
AMITA’S KEY INGREDIENTS
COMPANY
INGREDIENTS
LOCATION
AstraGin©, Senactiv©
SPA – ITA – POL
••
SelectSIEVE© Jump
SPA – ITA – POL
••
SynbÆctive© Jump SportMax
SPA – ITA – POL
••
Panaxolide© Betalyn© Sport
SPA – ITA – POL
••
COLPROPUR©
SPA – ITA – POL
••
WATTS’UP©
SPA – ITA – POL
••
Oxyjun©,RedNite©
SPA – ITA – POL
••
enXtra
SPA – ITA – POL
••
EXTRACTS:
Ashwaganda (Withania somnifera (L.) Dunal)* Adaptogenic tonic
Rhodiola: (Rhodiola rosea L.) Adaptogenic tonic
Milk thistle : (Silybum marianum (L.) Gaertn)* Antioxidant. Carbohydrate metabolism
Caihua : (Cyclanthera pedata (L.) Schard)* Carbohydrate metabolism
* Annex I of the Italian D.M 10 August 2018.
