Upcycled & Sustainability
- Market Trends
- 28/06/2024
Upcycled & Sustainability
GREEN IS NOW
The ingredients market of the cosmetics upcyled field, in 2022 was $231,5 mln, will achieve $433,5 mln by 2031.
The Upcycle beauty company, in the “Zero Waste Beauty Report 2024” reports that the claims about upcycled ingredients have authority two times higher then most ingredients in the market because they results more efficient (for well-aging, hydrating, antioxidant and UV protections claims) and more competitive economically.
Just 0,01% of the “traditional” ingredients can be defined cheap. On the other side upcycle ingredients, considered expensive, has a lower price than the traditional ones.
#UPCYCLED: THE KEYWORD
#upcycled is one of the key words most searched from formulators all over the world. Use and reuse, the circular beauty is going to be the mainstream in the next years!
The rapid rise of the term “upcycled” in sustainability claims highlights a significant shift in consumer and industry focus toward more environmentally friendly practices.
In 2021, “upcycled” was the 10th most used claim in sustainability. However, by 2022, it had surged to 3rd place, and by 2023, it had climbed even further to second place, just behind “natural”.
This trend reflects a growing recognition of the importance of resource efficiency and waste reduction.
GREENWASHING ALLERT
To empower consumers to the green transition, the European council and the Parliament have come to an agreement, the directive on green claims.
The directive on green claims integrates the European standard, already adopted, prohibiting the green washing. The directive defines which information the businesses have to give to justify its marketing assertions, such as:
#environmentallyfriendly #crueltyfree #green #natural #biodegradable #zeroimpact
UPCYCLED BEAUTY MARKET GROWTH
The global beauty market is experiencing a significant shift towards sustainability and upcycled products.
Upcycled beauty products, based on ingredients that would otherwise be discarded, are becoming increasingly popular due to their environmental benefits.
The market for sustainable beauty products is projected to grow at a CAGR of 6.2% from 2021 to 2028.
Average expense for sustainable and upcycled beauty products:
- USA – $5B
- Germany – $2,5B
- UK – $2B
- France – $1,8B
- Japan – $1,5B
COSTUMER PREFERENCES
The 64% of skin care consumers are increasingly preferring products with natural, organic and upcycled ingredients.
This shift is driven by growing awareness of environmental issues and the desire for healthier and eco-friendly products.
- Increasing demand for products with upcycled ingredients such as fruit seeds, coffee grounds and leftover oils
- Rise in popularity of zero-waste and refillable packaging solutions
- Growth in vegan and cruelty-free product
The 72% of hair care segment is seeing a rise in demand for products that are not only effective but also sustainable. This includes products with upcycled ingredients and eco-friendly packaging.
- Brands adopting environmentally friendly behaviors from ingredient sourcing to packaging.
- Innovations in solid shampoos, conditioners and powdered products to reduce plastic waste.
- Increased focus on products ideal for diverse hair types, including natural and curly hair.
CONSCIOUS FORMULA
TRANSPARENCY AND TRACEABILITY
Providing clear information of the supplied chain, from the origin of the ingredient. Adhering to recognized certifications such ad USDA Organic or Ecocert, which verify the sustainability and ethical standards of ingredients.
COMMUNITY SUPPORT
Investing in local communities through educational programs, healthcare and infrastructure development.
BIODIVERISTY PROTECTION
Ensuring that the harvesting of natural ingredients does not harm local ecosystems or biodiversity. Employing agricultural practices that restore soil health, promote reforestation, and enhance ecosystem resilience.
• ENERGIZING
• UPLIFTING
• INVIGORATING
• FULFILLING
• ENERGIZING
• UPLIFTING
• INVIGORATING
• FULFILLING
• UPLIFTING
• INVIGORATING
• FULFILLING
AMITA’S KEY INGREDIENTS
COMPANY
INGREDIENTS
LOCATION
AstraGin©, Senactiv©
SPA – ITA – POL
••
SelectSIEVE© Jump
SPA – ITA – POL
••
SynbÆctive© Jump SportMax
SPA – ITA – POL
••
Panaxolide© Betalyn© Sport
SPA – ITA – POL
••
COLPROPUR©
SPA – ITA – POL
••
WATTS’UP©
SPA – ITA – POL
••
Oxyjun©,RedNite©
SPA – ITA – POL
••
enXtra
SPA – ITA – POL
••
EXTRACTS:
Ashwaganda (Withania somnifera (L.) Dunal)* Adaptogenic tonic
Rhodiola: (Rhodiola rosea L.) Adaptogenic tonic
Milk thistle : (Silybum marianum (L.) Gaertn)* Antioxidant. Carbohydrate metabolism
Caihua : (Cyclanthera pedata (L.) Schard)* Carbohydrate metabolism
* Annex I of the Italian D.M 10 August 2018.
