Sport Nutrition
- Market Trends
- 11/07/2024
Sport Nutrition
A GROWING MARKET
The rise in popularity of sports nutrition is driven by several factors, including the increasing number of people participating in sports and fitness activities, greater awareness of the role of nutrition in performance, and the influence of professional athletes and fitness influencers.
According to Allied Market Research analysis, the global sports nutrition market was valued at $43,7 billion in 2023 and is projected to reach $78.3 billion by 2032, growing at a CAGR of 6.7% from 2023 to 2032
INNOVATION AND SUSTAINABILITY
INNOVATION 🡪 Research and development lead to the creation of new and improved products that capture consumer interest. Cutting-edge ingredients, sophisticated delivery systems, and scientifically supported components are highly valued. These innovations enhance effectiveness and expand the range of choices available to consumers.
SUSTAINABILITY 🡪 Sustainability and ingredient transparency are key factors influencing market growth. Consumers prefer products that use responsibly sourced ingredients and eco-friendly packaging. The demand for sports nutrition options that adhere to ethical and ecological practices is increasing, reflecting a commitment to personal health and environmental well-being. The perception that sports nutrition products are intended only for elite athletes or serious fitness enthusiasts. This perception limits the market potential among the general population. Overcoming this barrier requires targeted marketing and educational strategies to demonstrate the benefits of sports nutrition for a broader audience, emphasizing the inclusivity and versatility of these products
TYPE OUTLOOK
BEST SELLERS
- Protein powders
- Sports drinks
- Energy bars
- Sports supplements
- ISO powder drinks
- North America
- Europe
- Asia-Pacific
- LAMEA (Latin America, the Middle East and Africa)
- Athlete
- Bodybuilder
- Lifestyle users
- hypermarkets/supermarkets
- pharmaceutical and specialized shops
- fitness centers
- online channels
• ENERGIZING
• UPLIFTING
• INVIGORATING
• FULFILLING
• ENERGIZING
• UPLIFTING
• INVIGORATING
• FULFILLING
• UPLIFTING
• INVIGORATING
• FULFILLING
AMITA’S KEY INGREDIENTS
COMPANY
INGREDIENTS
LOCATION
AstraGin©, Senactiv©
SPA – ITA – POL
••
SelectSIEVE© Jump
SPA – ITA – POL
••
SynbÆctive© Jump SportMax
SPA – ITA – POL
••
Panaxolide© Betalyn© Sport
SPA – ITA – POL
••
COLPROPUR©
SPA – ITA – POL
••
WATTS’UP©
SPA – ITA – POL
••
Oxyjun©,RedNite©
SPA – ITA – POL
••
enXtra
SPA – ITA – POL
••
EXTRACTS:
Ashwaganda (Withania somnifera (L.) Dunal)* Adaptogenic tonic
Rhodiola: (Rhodiola rosea L.) Adaptogenic tonic
Milk thistle : (Silybum marianum (L.) Gaertn)* Antioxidant. Carbohydrate metabolism
Caihua : (Cyclanthera pedata (L.) Schard)* Carbohydrate metabolism
* Annex I of the Italian D.M 10 August 2018.
