Athleisure
- Market Trends
- 15/07/2024
Athleisure
A FLOURISHING MARKET
Athleisure is a fast-rising industry that combines athletic and non-athletic leisure activities .
The growth of the global athleisure personal care market is majorly driven by the rising demand for sports clothing. As consumer habits change, particularly in emerging countries, because of rising disposable income levels and the adoption of athletic stylish aesthetics, the athleisure personal care market is predicted to increase.
Skincare items are following suit as more people look for practical, sweat-friendly personal care products that they can take with them from the gym to the office to supper. The rise of athleisure is being fuelled by the increased popularity of sweat-proof or no-sweat skincare among 18-24 years old. The usage of anti-wrinkle treatments in the elderly Athleisure Personal Care Market is also growing. The industry is also growing due to an increase in demand for sunscreen from young to senior sportsmen.
According to Market Data Forecast analysis, the athleisure personal care market is estimated to be 299,6 billion
by 2029 growing a CAGR of 8,04% from 2024 to 2029.
Main states involved:
- North America
- Europe
- APAC (Asia-Pacific) The rise of athleisure is being fuelled by the increased popularity of sweat-proof or no-sweat skincare among 18-24 years old
PROTECT YOUR SKIN
Integrating a proper beauty routine with physical activity has become essential.
During exercise, the skin is exposed to various stresses such as sun, cold, sweat that can irritate so protecting and hydrating it with the right products is very important.
We can use fast-absorbing solutions like:
- Sheet masks
- Serums
- Spray tonics
- Creams with thermal water
- Aloe
- Hyaluronic acid
EMERGING TRENDS
In athleisure beauty, several trends are emerging that will transform the industry in the coming years:
- Climate-Specific Products: Designed to tackle various seasons and types of weather, such as those adapted for humid or cold climates.
- Integrated Technology: These products will allow monitoring of UV exposure and skin hydration, providing personalized skincare advice.
- Personalized Subscription Services: These services allow consumers to receive products tailored to their specific needs, delivered directly to their homes.
- Crossover between Sports Nutrition and Beauty: We are seeing a growing integration between in-out products.
