Puberty needs
- Market Trends
- 02/09/2024
Puberty needs
SINGULAR BEAUTY
The “Singular Beauty” trend celebrates individuality, encouraging teens to embrace their unique traits during the transformative period of puberty.
This trend aligns with the growing desire among young consumers to define beauty on their terms, emphasizing inclusivity and personal expression.
Puberty, a critical time in a teen’s life, is when they start to explore their identity, often using beauty products as a means of self-expression.
51% of teens look for beauty brand spokespeople who resemble themselves, highlighting the importance of authenticity in marketing.
PUBERTY RELATED CHALLENGES
Puberty brings about significant hormonal changes that often result in various skin and hair issues. The surge in hormones like estrogen and testosterone can lead to:
- Acne: increased oil production clogs pores, causing breakouts;
- Oily skin: excessive sebum lead to a shiny, greasy complexion, particularly in the T-zone;
- Greasy hair: hormonal changes also affect the scalp, making hair oilier and more prone to looking unclear shortly after washing;
encouraged men to adopt not only advanced skin care regimens, but also make-up routines.
These challenges can be overwhelming for teens, affecting their self-esteem and confidence, particularly in a world where appearance is often scrutinized, especially on social media platforms.
BEAUTY INDUSTRY RESPONSE
The beauty industry has recognized the need to address the specific concerns of teens during puberty.
Skincare routines: companies are developing skincare lines tailored to teenage skin, focusing on gentle cleansing, acne prevention, and oil control. Natural ingredients are popular for their soothing and anti-inflammatory properties.
Hair care: shampoos and conditioners designed to combat oily hair are becoming more common.
These products focus on deep cleansing without stripping the scalp of essential moisture.
Brands are also increasingly mindful of the messaging around these products, promoting a healthy, positive approach to skincare and self-care that aligns with the values of Singular Beauty.
TEEN SKINCARE TRENDS
Newest trend setters and target audience: Generation Z.
The beauty industry continues to offer solutions that address both the physical and psychological aspects of puberty, ensuring that young consumers feel supported and confident as they navigate this critical life stage.
GenZ value sustainability, workers’ right and the use of ethical ingredients also when it comes to their personal care routine.
19.4 billion U.S. dollars is the revenues of cosmetic industry in United States in 2023.
Teen are spending on beauty $339 per person annually.
42% of U.S. teens aged 12-14 use beauty and personal care products to boost confidence,
with this figure rising to 56% among those aged 15-17.
BAD INFLUENCE
The growing influence of TikTok and other social media platforms has also shaped how teens approach skincare, making them more informed yet sometimes susceptible to trends that may not always suit their needs.
This is the case of a new trends that is affecting the #GenAlpha , kids between 6 and 10 years old called “#tweenbeauty”
This trend is characterized by the improper use of skin care and personal care product from kids, which are using products that are not suitable for them as collagen or hyaluronic acid.
Teaching children about the proper use of such products, along with responsible social media usage, is crucial in ensuring their long-term health and well-being.
• ENERGIZING
• UPLIFTING
• INVIGORATING
• FULFILLING
• ENERGIZING
• UPLIFTING
• INVIGORATING
• FULFILLING
• UPLIFTING
• INVIGORATING
• FULFILLING
AMITA’S KEY INGREDIENTS
COMPANY
INGREDIENTS
LOCATION
AstraGin©, Senactiv©
SPA – ITA – POL
••
SelectSIEVE© Jump
SPA – ITA – POL
••
SynbÆctive© Jump SportMax
SPA – ITA – POL
••
Panaxolide© Betalyn© Sport
SPA – ITA – POL
••
COLPROPUR©
SPA – ITA – POL
••
WATTS’UP©
SPA – ITA – POL
••
Oxyjun©,RedNite©
SPA – ITA – POL
••
enXtra
SPA – ITA – POL
••
EXTRACTS:
Ashwaganda (Withania somnifera (L.) Dunal)* Adaptogenic tonic
Rhodiola: (Rhodiola rosea L.) Adaptogenic tonic
Milk thistle : (Silybum marianum (L.) Gaertn)* Antioxidant. Carbohydrate metabolism
Caihua : (Cyclanthera pedata (L.) Schard)* Carbohydrate metabolism
* Annex I of the Italian D.M 10 August 2018.
