Making Cosmetics & In-vitality 2024
- News, Nutraceutical, Personal care
- 27/09/2024
Two days dedicated to innovation, transformation, and the future of cosmetics—this is what MAKING COSMETICS AND INVITALITY 2024
promises to deliver! Set in Milan, the heart of Italy’s thriving commerce and global influence in beauty, this unique event gathers nearly 7,000 professionals from the cosmetics, personal care, and nutraceutical sectors. It’s a true celebration of Italy’s excellence, where 55% of the world’s makeup is crafted and the country holds a leading 29% market share in the European supplement industry.
Making Cosmetics began as a platform for knowledge exchange, innovation, and networking. Today, it remains the only European event to cover the full spectrum of cosmetic science—from the initial product concept through design, R&D, marketing, and compliance, all the way to the consumer.
The 2024 edition comes with an exciting new exhibition format while staying true to its innovative spirit. This year, Making Cosmetics introduces a forward-thinking initiative aimed at fostering optimism and growth as we move toward 2025: The Festival of Beauty and Health.
This digital event, set for November 20-21, will be a hub for exploring cutting-edge innovations, trends, and solutions in the beauty and wellness industry. amita will be there, with our Product Managers from the Cosmetics and Nutraceuticals Division, sharing insights and strategies to drive innovation. Don’t miss out—mark your calendars!
