Beauty from within
- Market Trends
- 05/10/2024
Beauty from within
MARKET DATA
The global Beauty from Within market is rapidly expanding, driven by the increasing consumer interest in health and wellness as part of their beauty routines. The market size and value in key regions are as follows:
- United States: $2 billion in 2023 à collagen, anti-aging supplements
- Europe: €1.8 billion à natural and organic products
- Asia: $4 billion à collagen, herbal supplements
These numbers reflect a global trend towards the integration of beauty and health, with the beauty from within market poised for significant growth over the next decade.
BEAUTY FROM WITHIN
“Beauty from Within” is an evolving trend in the nutraceutical industry, driven by the understanding that true beauty starts at the cellular level. Beyond typical solutions consumers are embracing a holistic approach.
Key innovations include:
- Microbiome-boosting probiotics: Support skin health by improving gut-skin axis balance.
- Polyphenols: powerful antioxidants that combat free radicals, promoting skin elasticity and youthfulness.
- Bioavailable collagen: Enhances skin hydration and firmness.
- Adaptogens: Help reduce stress-induced aging by balancing the body’s response to stress.
- Peptides: Target specific skin concerns like fine lines and wrinkles, promoting rejuvenation at the molecular level.
CONSUMER PREFERCES
Most used: multivitamins and specialized beauty supplements
“Beauty drinks“: combine hydration with beauty benefits
Highly favored: enjoyable taste and easy of consumption
More mainstream: high-potency doses, quick absorption and a fast-acting solution
INFLUENCER’S ROLE
Social media platforms, especially TikTok, have become key channels for influencers to promote beauty supplements through engaging and educational content, such as before-and-after transformations, daily routines, and testimonials.
Sarah Palmyra with 967.107K follower is a popular influencer on TikTok known for promoting beauty and wellness products, including supplements for skin hydration and hair growth. the massive reach and influence she has in shaping consumer opinions.
Influencers like Sarah create relatable and aspirational content, often including discount codes and collaborations with supplement brands. This strategy has been highly effective in increasing sales and brand visibility, particularly among Millennials and Gen Z.
• ENERGIZING
• UPLIFTING
• INVIGORATING
• FULFILLING
• ENERGIZING
• UPLIFTING
• INVIGORATING
• FULFILLING
• UPLIFTING
• INVIGORATING
• FULFILLING
AMITA’S KEY INGREDIENTS
COMPANY
INGREDIENTS
LOCATION
AstraGin©, Senactiv©
SPA – ITA – POL
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SelectSIEVE© Jump
SPA – ITA – POL
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SynbÆctive© Jump SportMax
SPA – ITA – POL
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Panaxolide© Betalyn© Sport
SPA – ITA – POL
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COLPROPUR©
SPA – ITA – POL
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WATTS’UP©
SPA – ITA – POL
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Oxyjun©,RedNite©
SPA – ITA – POL
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enXtra
SPA – ITA – POL
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EXTRACTS:
Ashwaganda (Withania somnifera (L.) Dunal)* Adaptogenic tonic
Rhodiola: (Rhodiola rosea L.) Adaptogenic tonic
Milk thistle : (Silybum marianum (L.) Gaertn)* Antioxidant. Carbohydrate metabolism
Caihua : (Cyclanthera pedata (L.) Schard)* Carbohydrate metabolism
* Annex I of the Italian D.M 10 August 2018.
