Armocromia

Show your personality, uniqueness and character

What is Armocromia?

Armocromia, or The seasonal colour analysis, is a discipline which consists in the study and classification of colours considering the light / dark value variables and warm / cold temperature of the undertone and tone to identify the best combination of colours. Each colour combination is called “palette” and is identified referring to the different seasons of the year.

The analysis of the skin – eyes – hair mix allows to choose a palette of shades that can enhance the natural colour of the face, a fundamental step to have bright complexion and eyes. A skillfully harmonized colours as a real beauty elixir!

Reason why

The purpose of the colour scheme is to bring out the beauty in everyone, not according to the trend of the moment or the canons imposed by society since beauty itself is “harmony”. Through a conscious use of colours, however, it is possible to correct skin dyschromia, illuminate the complexion, but also give the right emphasis to look and smile. The use of colour becomes a path to corroborate and express personality, affirm uniqueness and character.

How to find the right palette

The first step consists in defining the colour tone of the person through an analysis of the colour of skin, hair and eyes with particular attention to the colour of the iris, sclera, ears, gums and teeth. Thanks to a series of specific tests, all the main parameters will be identified in order to be able to recognize: undertone, intensity, brilliance, contrast and brightness, or rather the fundamental elements to create a personalized colour palette.

The colours and canons of the colour scheme are: undertone, value, intensity and contrast.

UNDERTONE
Warm or sunny colours, so those that have yellow as background, are stimulating, dominant and perfect to bring out the shapes. The cold colours or lunar shades start from a blue background and express calm, peace, tranquility and make the shapes go backward.
COLOUR VALUE
This value refers to brightness, how light or dark a colour is, regardless of whether it is warm or cold. It is therefore possible to divide the light hot or cold colours and the dark hot or cold ones.
INTENSITY
The degree of colour saturation, the brilliance, the intense colours are pure not attenuated while the soft ones are nuanced, delicate and almost dusty.
CONTRAST
Contrast is the relationship between the values of Skin, Eyes and Hair. When the tone of these three components is similar the contrast is very low. If one of the three elements has a very different tone from the other two, the contrast will be high.

We have designed 16 formulations dedicated to each part of this scheme. Discover them all!

Formulations

UNDERTONE

Warm

CELESTIAL STICK: Soft formula based on a synergic combination of innovative waxes that blends instantly when applied. Emollient, protective smoothing and nourishing, provides to lips a delicate and aimed toning color able to hiding excessive coloration of teeth, creating a second skin effect for intense hydration.

BRONZING STICK: A bronzing stick with a pleasant and velvety result to sculpt the features and revive the radiant and natural look with the right touch of color on the cheeks. A silky texture with a “second skin” effect. Performing to restore skin elasticity and reduce wrinkles with evanescent and powdery feeling to the touch.

Cold

SUN STICK SPF 30: A sunscreen stick easy to apply as a second skin to even out the complexion without getting your hands messy. Ideal to have SPF and HEV protection anytime, anywhere. Formulated only with physical filters, sustainable waxes and emollients with a healthy appealing texture.

ANTI-RED CHEEKS STICK: Anti-redness cheeks stick with a pleasant and velvety result to sculpt the features and event out the complexion providing a radiant and natural look thanks the right touch of color on the cheeks. A silky texture with a “second skin” effect. Performing to restore skin elasticity and reduce wrinkles with evanescent and powdery feeling to the touch.

COLOR VALUE

Light

VELVET EYE POWDER LIGHT: Color correcting and illuminating eye powder instantly brightens the eyelid area while camouflaging fine lines and imperfections. The weightless formula is perfect for bright and smooth finish. Enriched with sophisticated emollients and texturizers.

SMOKEY EYE PENCIL LIGHT: Intense and ultra creamy, super pigmented Chubby Eye Pencils to outline and define your eyes. Formulated with selected ingredients: a fully bio-degradable texturizer, natural, sustainable emollients and waxes has good blendability, a bold line and a luminous finish.

Dark

VELVET EYE POWDER DARK: Color correcting dark finish powder instantly shades the under eyelid area while camouflaging fine lines and imperfections. The intense formula is perfect for a an elegant and smooth finish. Enriched with sophisticated emollients and texturizers.

SMOKEY EYE PENCIL DARK: Intense and ultra creamy, super pigmented Chubby Eye Pencils to outline and define your eyes. Formulated with selected ingredients: a fully bio-degradable texturizer, natural, sustainable emollients and waxes has good blendability, a bold line and a dark finish.

INTENSITY

High

HAIR LUMINOR: Light and comfortable serum to enlighten the hair with the right tone of color. High sustainability ingredients with anti oxidation activity to nourish and comb the hair thank to a delicate conditioning function.

BRIGHTENING CREAM: A super hydrating cream to boost the natural beauty and luminosity of the complexion, soft touch and comfortable texture formulated with mostly by-products ingredients. Brightening effect offered by sophisticated and luminous pearlescent particles.

Low

ANTI YELLOW HAIR SERUM: Light and comfortable hair serum with anti-yellow effect. High sustainability ingredients with anti age and anti oxidation activity to nourish, protect and comb the hair thanks to a delicate conditioning function.

SOFT FOCUS CREAM: A super hydrating cream to even out the natural beauty of the complexion, soft touch and comfortable texture formulated with mostly by-products ingredients. Soft focus effect boosted by a combination of precious texture agents.

CONTRAST

High

HAIR TOUCH-UP DARK: Hair mascara quickly and easy to apply provides a naturally looking color and can be used daily to reach the most optimal and natural looking color effect. It’s fully washable and easy to remove. Volumizing effect offered by natural cellulose fiber with active support for hair resistance and elasticity while improving weak and breakable hair.

EYEBROW WAX DARK: Dark eyebrow wax is great to define and sculpt eyebrows giving an extremely natural appearance that last throughout the day. Its color is full and the texture is extremely smooth and super pigmented, it clings perfectly with no risk of smudging. It has an amazing hold, even in case of contact with water.

Low

ANTI YELLOW HAIR SERUM: Light and comfortable hair serum with anti-yellow effect. High sustainability ingredients with anti age and anti oxidation activity to nourish, protect and comb the hair thanks to a delicate conditioning function.

SOFT FOCUS CREAM: A super hydrating cream to even out the natural beauty of the complexion, soft touch and comfortable texture formulated with mostly by-products ingredients. Soft focus effect boosted by a combination of precious texture agents.

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