COGNITIVE WELLNESS – ACTIVE MAKEUP TRENDING BEAUTY SIPS – Gennaio Uncategorized 24/09/2024 administrator COGNITIVE WELLNESS With the perma-crisis in mind, we can expect consumers to increasingly look for ways to lift their mood and manage their emotions. Stimulation via color, texture, fragrance, and mood-altering ingredients can offer consumers moments of healthy relaxation, engagement, or escape. This represents a great opportunity for brands to expand their cosmetic beauty product offer focused on brain health and well-being. CHROMOTHERAPY Color therapy, which uses the frequency and vibrations of color, can be traced back to ancient civilizations.  Well-being-focused skin care and make-up products offer mental and emotional comfort. Each color has specific properties that affect the energy and frequencies within the body:RED-COLORED LIGHT – ENERGIZING Healts, revitalizes, and stimulates the body and mind ORANGE-COLORED LIGHT – UPLIFTING Promotes physical energy and mental wisdom PrFosters happiness and brings on a sense of well-being YELLOW-COLORED LIGHT – INVIGORATING Awakens the mind and creates mental inspiration Detoxifies and purifies skin GREEN-COLORED LIGHT – SOOTHING Helps relax muscles, nerves, and mind Fights stress, improves sleep, and promotes relaxation BLUE-COLORED LIGHT – RELAXING Relieves the effects of overwork, mental fatigue, stress and sleep disorders. Promotes calm and peace VIOLET-COLORED LIGHT – FULFILLING Promotes wisdom, spiritual awareness and inner strength Aids the body’s detoxification process ACTIVE MAKE-UP Make up become ‘active Make-up’: the addition of active ingredients boost human well being. Example? SPF foundations (liquid and powder) with hyaluronic acid Soothing Lipsticks Lash-coating essence – A make-up-skin-care hybrid targeting weakened eyelashes Redensifying serum-foundation – A make-up-skin-care hybrid targeting sagging skin Brightening-plumping concealer Smoothing face primer Lifting eyeshadows: a make-up-skin-care hybrid targeting droopy eyelids Energy Plus, Cytofruit Red Orange, Cerafluid • • SPA – ITA – POL Tomato Oil, Cardo oil, Olea-10 ht, Skin Moon •• SPA – UK Raspbery Necta © , Hemp Necta © , Bluberry Nectra © • ITA – POL Radiacyl© •Sugicare, Cobioage, Cobiuty, •• ITA Kaffage, Kaffoil  •• SPA MeristeM, Synershield sun, Cytofruit line  • • ITA – POL   Plearasan Rebalance • • SPA – POL Opuntia oil, Pomegranate Oil, Skinsave,• • Opuntia Bicomplex SH SPA- UK Gin Toniq © , Hemp Necta © , Barley Tonic© ITA – POL C20+, Cobiolive, Cobiocare, Cobiopure, Uncarly, Phytocermaidyl Omega• • ITA HOW amitahc SUPPORT’ THE TREND? Atomic Number Chemical Symbol Element Name SPA- UK Energy Plus, Cytofruit Red Orange, Cerafluid • • 2 He Helium 3 Li Lithium