Circadian rhythm
Be inspired by the healthy rhythm of life
Concept
Circadian rhythm it’s related to all the functions of our body, it’s the base of circadian biology. Chronobiology, circadian cycles, alternation of sleep and wakefulness, it’s an innovative scientific approach for many, but not for our body and skin. Respecting the vital phases and the biological rhythm, we can slow down time or at least make sure that a hectic lifestyle does not affect our well-being too negatively.
Circadian rhythm is influenced by the alternation of light and dark, as well as other factors. The brain receives signals based on environment and activates certain hormones, alters body temperature, and regulates metabolism to keep you alert or draw you to sleep. We focused our attention on body’s needs in each single phase of the day, following the chrono-biology concept and applying chrono-nutrition and chrono-cosmetics dictates. It is indeed recommended to intervene in the right time slots with the most suitable cosmetic textures and active principles for the skin and the most suitable food supplements to support each specific body need.
Reason why
The 2017 Nobel prize for Physiology and Medicine was assigned to the three US scientists Jeffrey C. Hall, Michael Rosbash and Michael W. Young for the discovery of the molecular mechanisms that control circadian rhythms. The Circadian Rhythm is a physiological regulation system present in mammals, with a period of about 24 hours and connected to the light-dark cycle, aimed at ensuring that cellular functions take place at the right time and are repeated every day. The lack of synchrony between this rhythm and the external environment seems to be a risk factor for our health, exposing us to several consequence.
The growing interest for an holistic approach to well-being perfectly matches with the new trendy discovery of chrono-biology concept. This interesting and fast growing science, is attracting a growing interest from an audience of more aware and prepared consumers, everyday more attentive in learning and understanding the body needs.
We have designed a four steps in&out routine dedicated to each part of the day, as our body undergoes a biological cycle of 24 hours. Discover them all!
Our concept formulas
Morning
WAKEUP PRO: vegetal proteins and fibers in association with vitamin C for a perfect and healthy breakfast. We select different vegetal sources (pea, sunflower and mung bean) to reach a complete amino acid profile. A perfect mix of soluble and insoluble fibers is reached
using bamboo and apple fibers.
NOROS: botanical extracts (olive, grape, maqui) rich in polyphenols and vitamin E and C for protection from free radicals. The perfect mix with the activity of proanthocyanidins and oleuropein. The main source of vitamin C is the dog rose extract with an high antioxidant activity.
Afternoon
AMITABUST: SelectSIEVE® Rainbow, botanical extracts and vitamins for a perfect control and equilibrium of your body weight, cellulite reduction and fat management. SelectSIEVE® Rainbow is a branded mix of four extracts (pineapple, black rice, kiwi and orange) with clinical studies associated and focused on cellulite reduction and weight management. Green coffea and coleus extract support all these activities.
DIGERBETTER:Bromelami Retard® and botanical extracts for an healthy gastrointestinal system and to improve your digestion. Our branded ingredient Bromelami Retard® is a microincapsulated supported by in vitro studies focused on the acid resistance and microincapsulated bromelain release in gastric or intestinal simulated fluids.
Evening
STRESS AWAY: Probiotics and botanical extracts to avoid stress and improve your wellness. The probiotic mix Synbalance® KeepCalm is a blend of Lactobacillus reuteri and Bifidobacterium bifidum with human trials on the improvement of cognitive functions. The botanical extracts of griffonia and lemon balm promote mental well-being and relaxation.
RECOVERY MUSCLE: Vegetal proteins, bromelain and vitamins as post workout and as a source of amino acids. A mix of pea, mung bean and pumpkin seed proteins to create a perfect amino acid profile with the addition of L-Leucine. The anti-inflammatory activity is guaranteed by the presence of bromelain.
Night
SKIN LIKE A STAR: Hydrolized collagen and sodium hyaluronate to improve the skin beauty and reduce wrinkles. ExceptionHYAL® STAR is a new concept of full spectrum of sodium hyaluronate with specific human trials about the stimulation of skin moisturization and elasticity and the decrease of wrinkles depth and volume.
ALL NIGHT LONG: Sialic acid and botanical extract to find mental relax and improve sleep quality. The sialic acid is the one of the main nutrient that promotes cognitive and mental skills both in infants and adults. Hops and ashwagandha extracts promote a decrease in
stress levels and improve mental well-being.
