In accordance with our principles, we look ahead to the changes in our society and we have designed a skincare and make-up routine for men.
The Gentlemens’s Care Collection consists of seven formulations especially dedicated to satisfy the needs of men’s skin, divided into a Daily routine for everyday care and Week end warrior formulas, to be used as needed.
Do men need a dedicated cosmetics? Yes, because male and female skin is different.
Men’s skin is about 25% thicker than women’s, so it is less fragile and the formation of folds is less rapid, but it digs deeper as wrinkles appear.
In addition, men skin is also subject to folliculitis usually caused by a microbe or fungus, as opposed to women skin.
As regards men depilatory, shaving causes irritation, cuts, burning, bruises, scratches, small lesions that represent as many entrance doors for harmful microorganisms.
Last but not the least, excess sebum is a typical feature and the largest percentage of men suffer from oily skin.
Looking at the numbers, in 2020 there was a +6,4% growthrate in Men Care, the highest of all categories in the cosmetic sector.
Don’t miss this opportunity, discover them all!