Bilberry is a particular botanical species of the genus Vaccinium (family Ericaceae) bearing edible dark blue berries. These fruits are eaten fresh or made into jams, juices or many different recipes. Traditionally, dried ripe fruit and leaves are used in medicine thanks to their healthy properties.
Bilberry is one of the richest sources of anthocyanins which are well known for their strong antioxidative and anti-inflammatory effects. Recent studies focused their attention on the effect of anthocyanins against vascular diseases or age related deficiencies.
In developed countries, public interest in health benefits of phytoceuticals in reducing and inhibiting chronic diseases and aging has stimulated the nutritional supplement industry to develop “functional foods” and herbal supplements containing these ingredients.
Anthocyanins can be easily intact absorbed, a maximal plasma concentration 1-2 hours post ingestion has been shown.