How was the last BID?

Beauty Cluster returned face-to-face activity with the celebration of the 7th edition of Beauty Innovation Days, the annual meeting on innovation, with a 360º and international approach of the entire value chain of the beauty sector, cosmetics, perfumery and personal care.

Due to the context of uncertainty caused by the pandemic, a hybrid format was chosen, alternating online sessions with face-to-face sessions.
On February 23 and 24, around 250 professionals from the sector gathered at the facilities of the Barcelona School of Management.

This year’s novelty was the ‘Beauty Innovation Days Awards’. Some awards created in order to enhance and value the efforts of all those companies that promote innovation and science within the beauty sector. Amitahc presented EQUIBIOTICS® LRh by ROELMI HPC, a new probiotic-derived active ingredient, obtained by bio-fermentation processes. We were proud for the selection announcement as one of the three last finalist in the most innovative Technology award.

We attended the exhibition presenting the ultimate innovations from our inspiring partners.

Cutting edge Innovation ingredients!

EQUIBIOTICS® LRh was presented at the Innovation Talks. This new active ingredient is able to strengthen the skin barrier by protecting it from environmental stresses.
Thanks to its “prebiotic” effect, it also provides nourishment and support for the growth of the skin’s microbiota, thus preventing colonization by pathogens and promoting the skin natural defenses.
In vitro studies show that EQUIBIOTICS® LRh supports the skin microbiota through the protection of commensal bacteria, thanks also to its biomimetic properties.
Clinical studies show an improvement in the skin barrier function following application of the active ingredient, while long-term treatments show its soothing properties, which can improve not only hydration but also elasticity and the depth of wrinkles.

We presented as a first time Magnesium Mineral Extract of Oriel, a dynamic skincare ingredient that delivers improved hydration, skin barrier and skin health, underpinned by 5 years of clinical published science. With a unique patented technology, Oriel is specialised in uncovering and extracting high value, rare and powerful nutrients in an exceptionally bioavailable form directly from sea water.

In the formulation proposals we presented a new specific kit collection based on Armocromia. The Armocromia is a discipline which consists in the study and classification of colours considering the light/dark value variables and warm/cold temperature of the undertone and tone to identify the best combination of colours. Each colour combination is called “palette” and is identified referring to the different seasons of the year. The analysis of the skin – eyes – hair mix allows to choose a palette of shades that can enhance the natural colour of the face, a fundamental step to have bright complexion and eyes. A skilfully harmonized colours as a real beauty elixir!

A lively interest from many guests arose from the exciting technologies and formulation showed at our booth, leaving us thrilled and motivated for the days ahead.

Did you miss this event? Contact us to discover the novelties presented.

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