Did you miss Making Cosmetics and InVitality 2021?

Making Cosmetics and InVitality are back as protagonists of Milan for 2 days: a concentrate of raw materials, ingredients, formulation services for personal care and nutraceutical but above all an explosion of emotionts and feelings.
As always, event took place on 25-26 November 2021 at the MiCo, Fiera Milano Congressi and definitely was a success: we deeply enjoyed the opportunity to meet face-to-face with our partners, regular and new customers.

We attended the exhibition with two different division, Personal Care and Nutraceutical.
Circadian Rhythm Collection, the kit collection developed with a collaboration of both division, was a good starting point for discussion which pleasantly drew guests’ attention.

For 2021, we have also deleveloped two different kit collection specific for each division: Armocromia for Personal Care and Gaming for Nutraceutical.

The Armocromia is a discipline which consists in the study and classification of colours considering the light / dark value variables and warm / cold temperature of the undertone and tone to identify the best combination of colours. Each colour combination is called “palette” and is identified referring to the different seasons of the year. The analysis of the skin – eyes – hair mix allows to choose a palette of shades that can enhance the natural colour of the face, a fundamental step to have bright complexion and eyes. A skillfully harmonized colours as a real beauty elixir!

On the other side, we worked on Gaming, thta is the activity of playing games on computers and other electronic devices. The concept of gaming has evolved a lot in recent years, thanks also to the huge variety of platforms on which it is possible to enjoy videogames easily and directly. We have therefore moved from PC and gaming consoles to a wider choice, within everyone’s reach, mobile and portable gaming.

A lively interest from many guests arose from the exciting technologies we presented, leaving us thrilled and motivated for the days ahead.

Did you miss our collections? Discover them all here

Circadian rhythm is related to all the functions of our body, it’s the base of circadian biology. Chronobiology, circadian cycles, alternation of sleep and wakefulness, it’s an innovative scientific approach for many, but not for our body and skin. Respecting the vital phases and the biological rhythm, we can slow down time or at least make sure that a hectic lifestyle does not affect our well-being too negatively.

Circadian rhythm is influenced by the alternation of light and dark, as well as other factors. The brain receives signals based on environment and activates certain hormones, alters body temperature, and regulates metabolism to keep you alert or draw you to sleep. We focused our attention on body’s needs in each single phase of the day, following the chrono-biology concept and applying chrono-nutrition and chrono-cosmetics dictates. It is indeed recommended to intervene in the right time slots with the most suitable cosmetic textures and active principles for the skin and the most suitable food supplements to support each specific body need.

We have designed a four steps in&out routine dedicated to each part of the day, as our body undergoes a biological cycle of 24 hours.

Discover more about the reason why and concept formulas here!

Armocromia, or The seasonal colour analysis, is a discipline which consists in the study and classification of colours considering the light / dark value variables and warm / cold temperature of the undertone and tone to identify the best combination of colours. Each colour combination is called “palette” and is identified referring to the different seasons of the year.

The analysis of the skin – eyes – hair mix allows to choose a palette of shades that can enhance the natural colour of the face, a fundamental step to have bright complexion and eyes. A skillfully harmonized colours as a real beauty elixir!

The purpose of the colour scheme is to bring out the beauty in everyone, not according to the trend of the moment or the canons imposed by society since beauty itself is “harmony”. Through a conscious use of colours, however, it is possible to correct skin dyschromia, illuminate the complexion, but also give the right emphasis to look and smile. The use of colour becomes a path to corroborate and express personality, affirm uniqueness and character.

We have designed a four steps in&out routine dedicated to each Armocromia’s canons: undertone, value, intensity and contrast.

Discover more about the reason why and concept formulas here!

Gaming is literally the activity of playing games on computers and other electronic devices. The concept of gaming has evolved a lot in recent years, thanks also to the huge variety of platforms on which it is possible to enjoy videogames easily and directly. We have therefore moved from PC and gaming consoles to a wider choice, within everyone’s reach, mobile and portable gaming.

The growth of infrastructures, the improvement of fast internet connections, especially in developing countries, and the growth of streaming services, have led to an exponential growth of users in a few years.
Portability is another key factor that has made it possible to access anywhere with an internet connection to content that until a few years ago would have been just science fiction. Another factor that has allowed an exponential growth in the gaming world, especially in mobile one, is the possibility of enjoying free content, the so-called Free-to-play. This approach certainly allows everyone to enjoy free content, but at the same time leaves the possibility to the individual player to decide himself how much time he would like to spend within the game. The last, but not the least, is the birth and exponential growth of E-Sports.

We have designed two different routines dedicated to Pro and Casual gamers.

Discover more about the reason why and concept formulas here!