CONCEPTS
CHAKRA COLLECTION
The Chakra Collection is inspired by the ancient concept of chakras, which represent energy centers in the body that influence our physical, emotional, and spiritual balance. With seven chakras along the spine, each associated with specific functions, colors, vibrations, and sounds, understanding them can help improve overall well-being. The collection includes an In&Out kit for holistic health, combining beauty and wellness products. The "Beauty Chakra" line offers sensory rituals to restore balance and vitality, while the "Healthy Chakra" line provides nutritional supplements to promote harmony and wellness throughout the body.
GAMING
The "Game. Focus. Win." collection is designed to support gamers with targeted supplements for peak performance and recovery. Gaming has grown exponentially, with 2.5 billion gamers in 2020, and projected revenues reaching $314 billion by 2026. This collection addresses the specific needs of both professional and casual gamers, offering tailored supplements for pre-gaming (boosting focus and readiness), during gaming (sustaining reflexes and concentration), and post-gaming (promoting rest and mental well-being). The collection also includes general wellness products, such as multivitamins and collagen, to support overall health.
CIRCADIAN RHYTHM
This collection is inspired by the circadian rhythm, the natural 24-hour biological cycle that regulates vital body functions in sync with light and dark. By following the principles of chronobiology, chrononutrition, and chronocosmetics, the collection aims to address the body's specific needs at different times of the day, using the most suitable cosmetic textures and active ingredients. The holistic approach aligns with growing consumer interest in well-being, ensuring the right care at the right time to support overall health and skin vitality. The collection features a four-step in-and-out routine tailored to each phase of the day.
This collection is inspired by the circadian rhythm, the natural 24-hour biological cycle that regulates vital body functions in sync with light and dark. By following the principles of chronobiology, chrononutrition, and chronocosmetics, the collection aims to address the body’s specific needs at different times of the day, using the most suitable cosmetic textures and active ingredients. The holistic approach aligns with growing consumer interest in well-being, ensuring the right care at the right time to support overall health and skin vitality. The collection features a four-step in-and-out routine tailored to each phase of the day.