S·E·E the future: Safety, Ethics, Eco-sustainability

Every day, our commitment is to formulate cutting-edge solutions for the cosmetic market, inspired by our motto. In accordance with our principles, we embrace the emerging trend of a waterless cosmetic, to reduce waste of precious resources.

Embracing the waterless philosophy means paying attention to ethics and sustainability, looking to the future of the cosmetic world and making a concrete contribution to preserving our environment.

Across the word, about 1 billion people do not have access to drinking water and about 2,5 billions do not have enough water for common practices.

Talking on average, in modern life cosmetic routine each person uses 8 products per day and generally speaking 70% of each product is water.

Waterless is a further step towards sustainability in an ethical sense, it could in fact be the future of sustainable beauty driven by an increasingly attentive market toward safeguarding and wasting.

Curious about waterless cosmetics?
Discover the amitahc Waterless Collection.