Look to the future reducing waste of precious resources
In accordance with our principles, we focused on the emerging trend of a waterless cosmetic, to reduce waste of precious resources.
Embracing the Waterless philosophy means paying attention to ethics and sustainability, looking to the future of the cosmetic world and making a concrete contribution to preserving our environment. By adopting this point of view, amitahc and its Partners support the Waterless philosophy and commit themselves to the development of eco-sustainable formulas.
The amitahc Waterless Collection moves in this direction, with five product concepts designed without adding water in formulation.
Across the world, about 1 billion people do not have access to drinking water and about 2,5 billions do not have enough water for common practices.
In the past 100 years, consumption has increased by six times and rises by 1% every year and in 2030, 47% of the world’s population will live with water scarcity problems.
Talking on average, in modern life cosmetic routine each person uses 8 products per day and generally speaking 70% of each product is water.
Waterless is a further step towards sustainability in an ethical sense, it could in fact be the future of sustainable beauty driven by an increasingly attentive market toward safeguarding and wasting. Discover them all!
Our concept formulas